Step 4: Document the Lift. At the end of 30 days, measure the improvement against your baseline.

The comparison template:

• Baseline (5 streams from Step 1) vs Last 5 streams of the 30-day protocol
• Calculate the lift percentage on the targeted signal
• Note any secondary metrics that improved as a side effect (often happens — improving chat velocity often lifts retention too)
• Note any metrics that declined unexpectedly (rare but possible — the discipline cost may have pulled focus from another signal)

What to look for:

• 10-25% lift on the targeted signal = healthy improvement, the protocol worked
• Under 10% lift = either the protocol wasn't followed consistently, or you mis-identified the weakest signal
• Over 25% lift = exceptional, the discipline was strong and the underlying capacity was high

Documentation purposes:

• Builds a personal track record of what tactics work for your specific channel
• Lets you compare future protocol runs to past ones
• Creates a coaching/agency conversation foundation if you eventually engage representation

Save the documentation. It compounds in usefulness over years.