Tactic 4: Single-Category Discipline. Stay in your declared niche category 70%+ of broadcast time.

Why variety streamers lose:

• Algorithm splits engagement data across multiple categories
• Browse-page placement weakens because the platform doesn't know which category to feature you in
• Sidebar recommendations become diluted (the "you might like" engine can't connect you to adjacent stream audiences effectively)
• Audience builds expectations around your category — content drift creates churn

The exception: after 10K+ followers, audience comes for the streamer regardless of category. Variety becomes viable as a brand identity.

The discipline at sub-10K levels: pick one primary category. Spend 70%+ of broadcast time there. Variety streams should be exception (1-2x per month at most), not regular.

How to handle multiple interests: create themed days within one category. "Cozy Crochet Crafts" can include: cozy game streams, crochet streams, ASMR crochet, all under the broader "crafting" identity. The algorithm reads it as one category.

Pick the lane. Hold the lane. The compounding effect over 6+ months is dramatic.