Lesson 5.2 - Sub Gaming
Don't Reward 2: Sub Gaming. Self-subscribing or paying friends to subscribe to inflate sub count.
How platforms detect sub gaming:
- Subs paid from the streamer's own account or close-IP accounts
- Subs with no chat activity, no follow date, no profile activity
- Sudden sub spikes during low-engagement broadcasts
- Pattern of subs that immediately cancel at month-end without renewal
Why it doesn't work: sub count alone is not a major ranking signal in 2026. The algorithm cares about follow-to-sub conversion rate, sub renewal rate, and sub-to-engagement correlation. A high sub count with low engagement looks suspicious to the filter layer.
What to do instead:
- Build organic sub conversion (covered in Signal 6 of Module 2)
- Create sub-only content that demonstrates clear value
- Reward engaged chatters with sub-tier shoutouts
- Run sub-train moments during emotional highs
The discipline: chase organic sub growth, not inflated count. Algorithms reward conversion mechanics, not vanity numbers.
