Lesson 2.5 - Raid Strategy
Raids on Twitch are when you end your stream by sending your active viewers to another streamer's broadcast. Strategic raiding is one of the highest-leverage tactics for cross-pollinating audiences with peer-size streamers.
The rule that matters: raid one size smaller. Raiding a streamer with the same CCV as you produces marginal traffic for both sides. Raiding a streamer one tier smaller (50-70% of your CCV) produces a meaningful audience boost for them, builds a relationship debt they can repay later, and trains your audience to participate in the raid culture.
Build a raid roster of 5-10 peer streamers across multiple time slots. Rotate through them. Send a quick chat message before raiding so they know to prepare. After the raid, the receiving streamer typically thanks you on stream — that exposure to a new audience is the compounding benefit.
Avoid: paid raids, bot raids, raiding streamers far above your size who will not return the favor. Both burn long-term relationship capital for short-term metrics.
