Lesson 1.1 - The Distribution Problem
Live streaming has a structural distribution problem that catches almost every new creator off guard. The math is simple and uncomfortable. You broadcast for 4 hours. Three viewers stop in. Two lurk and one chats. After 90 days of this, you have 47 followers and you are exhausted.
The problem is not effort. The problem is visibility. Twitch, YouTube Live, and Kick all rank streams by a combination of consistency and engagement signals. With thousands of streamers competing for the same browse-page slot, the algorithm rarely surfaces a small streamer to a new audience.
This means the path to growth is not "stream more hours." It is "feed external traffic into the live stream." Streamers who only go live stagnate. Streamers who pair the live stream with a daily clip funnel, a fixed schedule, and a tight niche compound viewers month over month.
The 12 tactics in this course are the levers that solve the distribution problem. Module 2 unpacks each one. The 90-day plan in Module 5 sequences them into the right order.
