Step five is branding the frame. A persistent, lightweight watermark or handle in the corner of every clip is the friction-removal tool that turns clip viewers into channel followers. The viewer who watched four of your clips on TikTok needs to know your handle to find you live. The watermark is the bridge.

The watermark spec: your handle in clean, legible type, lower-third or upper-corner, semi-transparent so it does not block the action, baked into every export so it survives reposts, screenshots, and re-edits. Color contrast that works on bright and dark backgrounds. Same handle as your live channel and your other socials.

The mistake to avoid: heavy, prominent, brand-overload watermarks. The viewer is not coming to admire your watermark. The viewer is coming to enjoy the moment. The watermark is a quiet attribution that earns the channel-search when the viewer decides they want more. Subtle, consistent, persistent. That is the spec.