Lesson 2.1 - The Reaction
The reaction is the highest-traveling clip archetype because the format works without context. The viewer does not need to know who you are or what game you play to enjoy a face-cam reaction to something legible. A great reaction lands inside the first 1.5 seconds and pays off before the 10-second mark, which is the algorithmic sweet spot every short-form platform optimizes for.
The reaction template is fixed. A reactable thing happens. Your face-cam captures the reaction. You cut the clip to start at the reactable moment, with a 1-second cold open showing the reaction face before the context fills in. Caption the reaction beat ("she did NOT just say that"). Vertical 9:16, no logo blocking the face, audio loud enough that the moment lands without subtitles.
Stream sessions naturally produce three to ten reaction clips per session if you flag them in real time. The reaction is the easiest archetype to produce daily, and it should be the foundation of your clip workflow until you have built the muscle for the harder archetypes.
