Twitch. The largest live-streaming platform with the strongest live-native culture.

• Audience. US/EU heavy. Gaming-first historical base; strong Just Chatting and IRL category growth in last 3 years. Demographic skews 18-34 male but the IRL/lifestyle categories pull broader.
• Economics. Subscription tiers ($4.99, $9.99, $24.99). Bits as micro-transactions. Twitch Affiliate at 50 followers + 500 broadcast minutes + 7 unique broadcast days + 3 average concurrent viewers. Partnership at higher thresholds with revenue split improvements (50/50 standard, 70/30 select Partners).
• Content rules. Strict on adult content. SFW lifestyle and PG-13 latitude in Just Chatting category. Suggestive content tolerated within community guidelines but explicit content banned.
• Agent structure. Minimal. Twitch does not run an agent-of-record program at scale. Streamers self-manage or work with multi-platform agents.
• Discoverability. Category-based browse pages plus Twitch's homepage carousel for top creators. Cold-start is hard for new streamers; established streamers with strong retention metrics get amplification.
• Best for. Streamers building a long-term brand with engaged community, gaming creators with strong personality, IRL streamers with consistent location-based content, Just Chatting creators with niche expertise.