Lesson 3.3 - Go Where a Creator Your Size Is Growing
Go where a creator at your size is growing. The discovery algorithm on a platform either rewards creators at your audience size or it does not. Watch creators within one or two tiers of your current size on each candidate platform. Are they growing? Are their stream-to-stream view counts rising? Are their CCV trends positive over the last 90 days?
The signal: a platform where peer-tier creators are growing is a platform where the discovery system is actively surfacing new creators. A platform where peer-tier creators are flat or declining is a platform where the discovery system favors larger creators or specific niches that may not include yours.
The implementation: identify 5 to 10 creators at your tier in your category on each candidate platform. Track their public metrics for 30 days. The platform that produces the most growth in your peer cohort is the platform with the most accessible runway. That is your primary.
Real growth data, not platform marketing claims, drives the right answer here.
