Go where your content thrives. The platform that algorithmically rewards the kind of content you make is the platform where the same hour of work produces multiples of the discovery, audience growth, and revenue compared to a platform fighting your content.

The audit: list the type of content you make most often (gaming, makeup, ASMR, music, talking-head, IRL, dance, adult-vertical). Cross-reference each platform's dominant content categories. The platform where your content category is dominant wins points. The platform where your content fights against the platform's gravity loses points.

The trap to avoid: choosing a platform because "everyone is on it" rather than because it rewards your content. A streamer running an art stream on a platform optimized for shooter games has fewer opportunities for traction than the same streamer on a platform that surfaces art streams in its discovery system.

The platforms reward what they reward. Your content is what it is. Match the two before the calendar burns 90 days you cannot get back.