"Blended rate" is the most common pricing structure for active represented streamers, and it is also the most misunderstood. Here is what it actually means.

A blended rate is a single percentage applied to all managed revenue, regardless of which service line generated it. So a 15 percent blended rate means the agency takes 15 percent of brand deals, 15 percent of merch revenue, 15 percent of platform incremental, and 15 percent of any other managed revenue line.

This is contrasted with line-by-line pricing, where the agency would charge 15 percent on brand deals, 25 percent on merch, 20 percent on private content funnel, and so on. Line-by-line is more accurate to the actual cost the agency incurs per service. Blended is simpler, easier to budget, and usually cheaper for the streamer because the high-cost lines (merch operations, funnel buildout) get rolled in at the lower brand-deal rate.

Most full-service agencies offer blended after the streamer crosses a certain managed revenue threshold (typically $5,000 per month or higher). Below that threshold, line-by-line pricing is more common because not enough volume is moving through to justify a discount on the operationally expensive lines.

When you see "blended rate," ask: what specific revenue lines are included, and at what percentage. Get both numbers in writing.