Agency cost structures fall into 6 standard categories. Each has its own typical rate range. Understanding the table is how you compare any two agencies on apples-to-apples terms.

1. Brand deal representation. Commission on deal value. 10 to 20 percent of the contracted brand spend.
2. Merch production. Either a split of net margin or a flat production fee. 20 to 30 percent of net margin is the common range.
3. Platform negotiation. Commission on first-year incremental revenue from the negotiation. Typically 10 percent of whatever uplift the agency negotiated above the streamer's prior baseline.
4. Private content funnel. Either a monthly retainer ($500 to $2,500) or a percent of platform revenue (10 to 15 percent).
5. Consulting only. Flat retainer, no commission. $1,000 to $5,000 per month depending on scope.
6. Full-service representation. Blended rate on all managed revenue. 15 to 20 percent of total gross.

The most common arrangement for active streamers is full-service blended (line 6). The most common arrangement for early-stage streamers is brand-deal-only (line 1) until enough volume justifies the full blended structure, however, if you're committed to streaming and have no audience, the right agency helps bring that audience to you. This helps avoid the often depressing beginning stages when no paying traffic is in your room and answers the questions new streamers or people changing platforms/niches will inevitably have!

Compare any agency proposal against this table line by line. If their numbers fall inside these ranges, the pricing is industry-standard. If they fall outside, you should be able to explain why.